Spring is in the Air
Client: Torani
Torani, the iconic brand behind the flavored syrups in countless bars and cafes, wanted a vibrant social media presence that would bring their brand personality to life. Our goal was to transform everyday moments into the “everyday-extraordinary,” creating colorful and engaging images that reflected the moment of experiencing their flavors.
Role: Art Director, Photographer
Creative Approach
To embody Torani’s playful and joyful ethos, I planned, produced, shot, and edited a series of eye-catching images that infused color and whimsy into everyday settings. Each image was crafted to highlight the surprise and delight from tasing their products with surreal flavor cue placements to invite viewers into the fun, shareable world of Torani’s brand.
Results
The campaign successfully captured Torani’s spirit, enhancing their social media presence and engaging audiences with a fresh, memorable perspective on how the brand can elevate everyday experiences.
Team
Agency: Ready State
Creative Director: Ian Clazie
Design Director: Jodi Wing
Art Director & Photographer: David Wong
Copywriter & Photo Assistant: Maddie Ritchie