Make It Puremade
Client: Torani
Torani sought to increase awareness of their Puremade product line while showcasing their mission to provide “Opportunity for All.” This campaign aimed to connect with audiences by highlighting the people, passion, and purpose behind the brand.
Role: Art Director, Video Editor, Interviewer
Puremade Beginnings
“The same great taste—just with better ingredients and a clean label. Discover the vision behind our Puremade line, and how the purpose of our stand-up sauce goes beyond just great taste.”
The Search for Sauce
“Our gold standard process means Puremade sauces are crafted using simple ingredients without any artificial flavors or preservatives—but it's more than that. It's about creating a product that does more than just taste great. It's about creating opportunities for everyone who made it possible. Find out more in our “Search for Sauce”, the second part of our Make it Puremade series.”
Making Puremade
“We wanted a clean label sauce without sacrificing taste or quality, and our Puremade line was the answer. We took the best flavors and put them to the test - judging them on mouthfeel, aroma, flavor and more. Learn more about how we create the stand-up sauce you deserve in "Making Puremade," the third entry in our Make it Puremade series.”
Sauce in the Wild
“Puremade is a stand-up sauce—and that's because we refused to compromise on our vision of a clean label sauce. The same great taste you love, just with better ingredients. Find out more in the fourth entry of our Make It Puremade series.”
The Puremade Purpose
“With our Café Opportunity Fund, we partner with for-purpose cafes that provide employment on-ramps to underserved individuals in the coffee industry. Whether it's marketing or operations, we take pride in supporting those, like Esteamed Coffee, truly making a difference. Find out more in the final entry of our Make It Puremade Series.”
Creative Approach
To bring this vision to life, we developed a five-part video series that went beyond products, focusing on Torani’s commitment to quality and community. I led the art direction, videography, and editing, crafting long-form videos that offered an authentic look into Torani’s people-centered culture and Puremade’s exceptional ingredients.
Results
The series successfully conveyed Torani’s story, building brand loyalty and engagement by sharing the values that drive their mission.
Team
Agency: Ready State
Creative Director: Jodi Wing
Producer: Kelly Fooy
Art Director & Videographer: David Wong
Production Assistant: Jackson Barlow
Copywriter & Story Design: Clay Klusas
Additional Footage: Dan Mercer