Short-form Recipes

Client: Torani

Torani aimed to boost engagement and brand awareness on social media by creating evergreen recipe content that showcased the versatility of their products in a wide variety of drinks. Our goal was to inspire viewers with creative recipe ideas while establishing Torani’s products as essential ingredients for unique and flavorful beverages.

Role: Art Director, Video Editor, Food Stylist

Creative Process

The project began with collaborative brainstorming sessions to generate fresh, engaging concepts. From there, I took charge of finalizing recipes, styling the food and drinks, and overseeing the entire production process—from camera and lighting setup to capturing step-by-step recipes on camera. In post-production, I handled video editing and recorded voiceovers, ensuring each piece was polished and ready for social sharing.

Production Workflow and Impact

To streamline production, I developed a workflow that allowed me to handle all camera operation, while being in front of the lens, and efficiently move into post-production. This approach enabled me to produce over 90 recipe videos where I led recipe development, filming, styling, editing, and voiceovers. In total, I edited and delivered over 180 social videos which included content from other creators.