Moments of flavor
Client: Torani
With nearly a century of crafting flavored syrups and sauces, Torani embarked on a brand refresh to modernize its visual identity. They sought to update their lifestyle imagery to better connect their products with the people and experiences that make them special.
Role: Art Director
Creative Approach
I provided art direction for the refreshed imagery on Torani’s consumer website, establishing a visual style that highlights three core moments with the brand: crafting, sharing, and enjoying. These images brought Torani’s heritage and brand promise to life, creating a warm, inviting atmosphere around each product.
Results
The new imagery established cohesive brand guidance and helped strengthen Torani’s connection with consumers by capturing authentic, relatable moments.
Team
Agency: Ready State
Creative Director: Jodi Wing
Producer: Jennifer Pond
Art Director: David Wong
Photographer: Pete Lee
Food Stylist: Abby Stolfo
Talent: Brittany Edwards, Misa Cassandra, Akia Leigh
HMU: Jill Marie Mlynczyk
Copywriter: Maddie Ritchie