Challenges and Solutions

One of the primary challenges was to make resume-building—a typically intimidating task—feel both achievable and engaging in a short animation. I wanted to avoid information overload while still providing practical guidance, and took a building blocks approach to illustrate clear, actionable steps.

I designed and used an approachable, inviting visual language, while maintaining to brand standards, and incorporated animations that felt friendly and non-intimidating, like smooth transitions and playful icons, to ensure the content felt accessible and relatable.

Focusing on Key Resume-Building Aspects

We chose to emphasize fundamental tips on structuring and formatting a resume rather than delving into specifics, which helped keep the animation light and easy to follow. I worked closely with our team to break down the process into three key steps—organization, prioritization, and personalization—so the animation could reinforce confidence without overwhelming viewers.

Approach

My approach to art direction focused on creating visuals that aligned with Google’s friendly, supportive brand while also staying professional and credible. I leaned into Google’s clean design aesthetic but added approachable illustrations and animations to reflect the friendly tone we wanted for job seekers. We held weekly check-ins with stakeholders to present concepts, get feedback, and ensure our visuals and message were aligned with Google’s mission of helping users in meaningful ways.